Ouch Factor Transcript
Raw commuter responses on on severity of evening commute pains
Following the toolkit naming conventions, this file is named
exp-10.c-ouch-factor-detail-2025-03-20.qmd
.
Overview
This file contains the raw responses from a small intercept survey of late-evening subway commuters in Queens.
It supports the demo: Pain Validation with Maya Patel.
- Date: March 20, 2025
- Location: Queens subway stations, after 9:00pm
- Sample size: 10 respondents (n=10)
- Format: Short intercept questions (5–7 minutes each)
Protocol
Questions asked (from the Pain Testing Guide):
- On a scale of 1–10, how severe is the stress of [Pain A/B/C]?
- What do you currently do to manage it? (workarounds, routines, substitutes)
- How much time or money did you spend last week/month because of it?
Respondent Summaries
R1 — Female, 26, grad student
- Dark/unlit blocks: 9/10
- Workaround: “I always take the long street with lights — adds 10 minutes.”
- Costs: ~40 minutes/week.
- Quote: “It feels dangerous, even if nothing actually happens.”
R2 — 46, office manager
- Dark/unlit blocks: 7/10
- Workaround: “Sometimes I call my wife while walking.”
- Costs: None in money, ~15 min buffer time.
- Quote: “Talking on the phone helps me stay calm.”
R3 — 29, office assistant
- Dark/unlit blocks: 8/10
- Workaround: “Take rideshare home when I get out after 11.”
- Costs: $20–30/month.
- Quote: “It’s not every night, but when I do it’s worth the money.”
R4 — 41, delivery driver
- Dark/unlit blocks: 4/10
- Workaround: None.
- Costs: —
- Quote: “I don’t think about it much. The station crowd is worse.”
(Continue through R5–R10 with similar format.)
Data Table (Compiled)
Respondent | Segment | Dark/Unlit Blocks (1–10) | Workarounds | Time Cost | $/mo | Quote (short) |
---|---|---|---|---|---|---|
R1 | Grad student | 9 | Longer lit route | 40 min/wk | $0 | “Feels dangerous even if nothing happens.” |
R2 | Restaurant worker | 7 | Phone call | 15 min/wk | $0 | “Talking on the phone helps.” |
R3 | Office assistant | 8 | Rideshare | — | $25 | “Worth it when late.” |
R4 | Delivery driver | 4 | None | — | $0 | “Station crowd worse.” |
… | … | … | … | … | … | … |
Notes & Reflections
- Severity scores: Average = 7.2/10 for dark/unlit blocks.
- Behavioral anchors: Most respondents reported time costs (extra walking, buffer time) or monetary costs (rideshares).
- Variation: A minority (2 of 10) reported low severity, suggesting segmentation matters (e.g., delivery workers less concerned than office workers).
- Interpretation: Ouch scores alone aren’t sufficient — but paired with behaviors (time/money), they reinforce the pain’s urgency.
Traceability
- From clusters: Commuting themes
- From persona: Maya Patel
- From experience map: Maya Patel commute
- From pain hypothesis: Maya Patel commuting pain hypothesis
- Next step: Summarize these results for the pain hypothesis test summary
- Toolkit link: Pain Testing Guide