Experimentation Toolkit
── Experimentation Templates ──
Expeditionary Innovation
Preface
Expeditionary Innovation
Organize for Innovation
Choose Your People
1
Cast a Wide Net
2
Commit to a Community
3
Test Your Access
Find and Validate Customer Pain
4
Explore the Community
5
Hypothesize Customer Pain
6
Validate Customer Pain
Build and Test Solutions
7
Ideate Many Solutions
8
Hypothesize a Good Solution
9
Test Solutions with Prototypes
Succeed with Expeditionary Innovation
Experimentation Toolkit
── Experimentation Templates ──
Primary Experiment Template
Supporting Experiment Template
Experiment Log Tracker
── People Guides ──
People Divergence Sprint
People Convergence Guide
Access Test Guide
── Pain Guides ──
Conversation Guide
Observation Guide
Role Play Guide
Survey Guide
Secondary Research Guide
Clustering → Themes Guide
Persona Guide
Experience Map Guide
Abduction Guide
Prioritization and Refrigeration Guide
Pain Testing Guide
── Solution Guides ──
Halo Alert Demonstration
── 1. People ──
People Divergence Sprint
Bias Check
Draft Access Notes
Choosing the Right People
Access Test
── 2. Customer Pain ──
Conversation Guide
Supporting Experiment — Sarah Thompson Interview
Conversation Transcript: Sarah Thompson
Supporting Experiment — Emily Rivera Interview
Conversation Transcript: Emily Rivera
Observation: Morning Subway Exit (8 AM, Manhattan)
Observation: Evening Subway Exit (8 PM, Manhattan)
Observation: Evening University Campus (8 PM, Manhattan)
Clustering Themes
Persona — Maya Patel
Persona — Elena Rodriguez
Persona — Anika Shah
Experience Map — Maya Patel (narrative)
Experience Map — Maya Patel (grid view)
Hypothesize Pain — Maya Patel
Test Hypothesized Pain - Maya Patel
Pain Validation Transcript
Ouch Factor Transcript
Willingness to Pay for Relief Transcript
── 3. Solution ──
References
Experimentation Toolkit
── Experimentation Templates ──
── Experimentation Templates ──
Templates for designing, running and recording primary and supporting experiments in the
expeditionary innovation
process
Experimentation Toolkit
Primary Experiment Template