References
Baum, Lyman Frank. 1900. The Wonderful Wizard of
Oz. George M. Hill Company.
Blank, Steve. 2006. The Four Steps to the
Epiphany: Successful Strategies for
Startups That Win. CafePress.com.
Boyd, Drew, and Jacob Goldenberg. 2013. Inside the
Box. Springer.
Burian, Richard M. 2007. “On microRNA
and the Need for Exploratory Experimentation in Post-Genomic Molecular
Biology.” History and Philosophy of the Life Sciences,
285–311.
Camuffo, Arnaldo, Alessandro Cordova, Alfonso Gambardella, and Chiara
Spina. 2020. “A Scientific Approach to
Entrepreneurial Decision Making: Evidence from
a Randomized Control Trial.” Management
Science 66 (2): 564–86. https://doi.org/10.1287/mnsc.2018.3249.
Christensen, Clayton M. 1997. The Innovator’s
Dilemma: When New Technologies Cause Great
Firms to Fail. Harvard Business School Press.
Christensen, Clayton M., and Michael E. Raynor. 2003. The
Innovator’s Solution: Creating
and Sustaining Successful Growth. Harvard Business
School Press.
Design Council. 2015. “The Design Process:
What Is the Double Diamond?” https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond.
Duhigg, Charles. 2016. “What Google Learned from
Its Quest to Build the Perfect
Team.” February 25. https://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html?smid=pl-share&_r=0.
Edmondson, Amy. 1999. “Psychological Safety and
Learning Behavior in Work Teams.”
Administrative Science Quarterly 44 (2): 350–83. https://doi.org/10.2307/2666999.
Ethington, Justin. 2018. “Primary Vs. Secondary Market
Research: What They Are and When to
Use Each.” June 21. https://www.qualtrics.com/blog/primary-vs-secondary-market-research/.
Furr, Nathan, and Paul Ahlstrom. 2011. Nail It Then Scale
It: The Entrepreneur’s Guide to
Creating and Managing Breakthrough
Innovation. NISI Institute.
Gardner, Richard G., Jeffrey S. Bednar, Bryan W. Stewart, James B.
Oldroyd, and Joseph Moore. 2019. “I Must Have Slipped Through the
Cracks Somehow?: An Examination of Coping with Perceived
Impostorism and the Role of Social Support.” Journal of
Vocational Behavior 115: 103337.
Garvin, David A., and Michael A. Roberto. 2001. “What You
Don’t Know About Making Decisions.”
Harvard Business Review 79 (8): 108–19.
Gibbons, Sarah. 2017. “UX Mapping Methods Compared:
A Cheat Sheet.” Nielsen Norman Group, November 5. https://www.nngroup.com/articles/ux-mapping-cheat-sheet/.
Goldenberg, Jacob, Roni Horowitz, Amnon Levav, and David Mazursky. 2003.
“Finding Your Innovation Sweet Spot.”
Harvard Business Review 81 (3): 120–29.
Green, Paul E., and V. Srinivasan. 1978. “Conjoint
Analysis in Consumer Research:
Issues and Outlook.” Journal of
Consumer Research 5 (2): 103–23. https://doi.org/10.1086/208721.
Green, Paul E., and V. Srinivasan. 1990. “Conjoint
Analysis in Marketing: New
Developments with Implications for
Research and Practice.” Journal of
Marketing 54 (4): 3–19. https://doi.org/10.1177/002224299005400402.
Hacking, Ian. 1983. Representing and Intervening: Introductory
Topics in the Philosophy of Natural Science. Cambridge University
Press.
Hatch, Nile W., and James Ostler. 2018. “The Performance
Effects of Competing Representations of
Rivalry in Novel Innovation.”
Unpublished manuscript.
Hatch, Nile W., and James Ostler. 2026. “Cognitive
Exposure: How Rivals’ Representations
Shape Competitive Performance.” Unpublished manuscript.
Johnson, Steven. 2010. Where Good Ideas Come From:
The Natural History of Innovation.
Penguin UK.
Kalbach, Jim. 2026. Mapping Experiences: A
Complete Guide to Activating Customer-Centered
Collaboration. "O’Reilly Media, Inc."
Kauffman, Stuart A. 1995. At Home in the Universe: The
Search for Laws of Self-Organization and Complexity. Oxford
University Press, USA.
Kim, W. Chan, and Renée Mauborgne. 2005. Blue Ocean
Strategy: How to Create Uncontested Market
Space and Make the Competition
Irrelevant. Harvard Business Press.
Leung, Angela Ka-yee, William W. Maddux, Adam D. Galinsky, and Chi-yue
Chiu. 2008. “Multicultural Experience Enhances
Creativity: The When and How.”
American Psychologist 63 (3): 169.
Maddux, William W, and Adam D Galinsky. 2009. “Cultural
Borders and Mental Barriers: The
Relationship Between Living Abroad and
Creativity.” Journal of Personality and Social
Psychology 96 (5): 1047.
Mattson, Christopher A., and Carl D. Sorensen. 2018. Fundamentals of
Product Development. 5th ed.
Patnaik, Dev. 2009. Wired to Care: How Companies
Prosper When They Create Widespread Empathy. FT Press.
Pauling, Linus. 1995. The Impact of Linus
Pauling on Molecular Biology.
Plattner, Hasso. 2013. Empathy Field Guide.
Institute of Design at Stanford.
Plattner, Hasso, Christoph Meinel, and Ulrich Weinberg. 2009. Design
Thinking. Springer.
Popper, Karl R. 1963. “Science as
Falsification.” Conjectures and Refutations
1 (1963): 33–39.
Pugh, Stuart. 1991. Total Design: Integrated
Methods for Successful Product Engineering.
Addison-Wesley Wokingham.
Ries, Eric. 2011. The Lean Startup: How
Today’s Entrepreneurs Use Continuous Innovation to
Create Radically Successful Businesses. Crown
Business.
Rohrbach, Bernd. 1969. “Creative by
Rules—Method 635, a New Technique
for Solving Problems.” Absatzwirtschaft 12:
73–75.
Rozovsky, Julia. 2015. “The Five Keys to a
Successful Google Team.” November 17. https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/.
Sarasvathy, Saras D. 2001. “Causation and
Effectuation: Toward a Theoretical
Shift from Economic Inevitability to
Entrepreneurial Contingency.” Academy of
Management Review 26 (2): 243–63. https://doi.org/10.5465/amr.2001.4378020.
Shannon, C. E. 1948. “A Mathematical Theory of
Communication.” Bell System Technical
Journal 27: 379–423.
Silver, Sean. 2015. “The Prehistory of
Serendipity, from Bacon to
Walpole.” Isis 106 (2): 235–56. https://doi.org/10.1086/681977.
Steinle, Friedrich. 1997. “Entering New Fields:
Exploratory Uses of Experimentation.” Philosophy
of Science 64 (S4): S65–74.
Steinle, Friedrich. 2002. “Experiments in History and Philosophy
of Science.” Perspectives on Science 10 (4): 408–32.
Swenson, Michael J, Gary K Rhoads, and David B Whitlark. 2013.
“Finding and Developing New Product Ideas: An
Ideation Process for Entrepreneurs.”
Journal of Applied Business and Economics 15 (3): 19–25.
Tadmor, Carmit T, Adam D Galinsky, and William W Maddux. 2012.
“Getting the Most Out of Living Abroad:
Biculturalism and Integrative Complexity as
Key Drivers of Creative and Professional
Success.” Journal of Personality and Social
Psychology 103 (3): 520.
Tamiru, Natasha. 2023. “Team Dynamics: Five
Keys to Building Effective Teams.” June 1. https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/five-dynamics-effective-team/.
Tuckman, Bruce W. 1965. “Developmental Sequence in
Small Groups.” Psychological Bulletin 63
(6): 384.
Ulrich, Karl T., and Steve Eppinger. 1995. Product
Design and Development. McGraw-Hill.
Ulwick, Anthony W. 2005. What Customers Want:
Using Outcome-Driven Innovation to Create
Breakthrough Products and Services. Vol.
71408673. McGraw-Hill New York.
Waldfogel, Joel. 2009. The Tyranny of the
Market: Why You Can’t Always Get What
You Want. Harvard University Press.
Wasserman, Noam. 2012. The Founder’s
Dilemmas: Anticipating and
Avoiding the Pitfalls That Can Sink a
Startup. Princeton University Press.