Experience Map — Maya Patel (grid view)
Visual layout for journey mapping (demo version)
See also: Narrative view of Maya’s commute
Sketch the same grid in Miro, MURAL, or on paper stickies.
Each cell = one sticky note or observation.
Maya Patel’s Evening Commute
Lens ↓ / Stage → | Leaving Office / Class | Walking to Subway | Entering Station | In Subway Car | Delay / Reroute | Neighborhood Walk | Arrival & Check-In |
---|---|---|---|---|---|---|---|
Doing | Packs bag, checks phone, texts roommate | Chooses lit streets, keeps keys in hand | Navigates crowds, scans pass | Holds bag close, plans exit early | Reroutes or waits | Walks briskly, texts ETA | Unlocks door, texts “home safe” |
Thinking | “It’s late, streets will be quieter” | “Better add 10 mins than risk shortcut” | “Rush hour might still be bad” | “What if I can’t get out in time?” | “I hate not knowing how long” | “Almost there — two blocks” | “Glad that’s over” |
Saying | “I’ll text you when I’m on the train” | (silent — headphones in, no music) | “Excuse me” when passing | (silent — uses silence as shield) | Mutters frustration | Sends text: “5 mins out” | “Sorry if I made you worry” |
Feeling | Mild apprehension | Alert, small anxiety spikes | Heightened vigilance | Stress peaks, pulse quickens | Frustrated + anxious | Anxiety peak then relief | Relief, guilt about burdening others |
Building the experience map grid
This grid is not the final product — it’s a staging tool.
Here are three ways to bring it alive in class or on a Miro board:
Color-code emotions
Give each sticky a background color (e.g., green = calm, yellow = mild stress, red = peak anxiety).
Once the stickies are laid out stage by stage, the color pattern will make the emotional peaks and valleys jump out visually.One sticky per bullet
Each bullet in the grid (Doing, Thinking, Saying, Feeling) should become its own sticky note in Miro or on paper.
This prevents overcrowding and keeps each observation movable.Compare variants
Have students map the same commute at different times of day (e.g., Maya’s 9:30 PM walk vs. her 5:30 PM daylight walk).
The contrast highlights how moderators like lighting, crowd density, and time of day shift the emotional landscape.
In other words: the grid is a bridge format. Use it to structure the raw data before translating it into a visual journey map where patterns — especially emotional spikes — become easy to see.